The aim of this paper is to analyze consumer perception of corporate social responsibility (CSR) and sustainable consumption by investigating the possible relationships between them. A theoretical overview of the importance of investigating the perceptions of CSR as a threedimensional construct from a consumer perspective and the crucial theme of sustainable consumption are presented. At this point the results of a quantitative empirical research carried out on Italian consumers are presented. The starting point has been a structured questionnaire. Through this a descriptive analysis also using a two step cluster analysis has been performed. The results confirm the relevance of deepening consumer perceptions of CSR by using a multidimensional scale and its relationship with sustainable consumption while focusing on a specific firm and category of sustainable products.

An analysis on consumer perceptions of corporate social responsibility and sustainable consumption

gabriella schoier
;
giovanna pegan
2021-01-01

Abstract

The aim of this paper is to analyze consumer perception of corporate social responsibility (CSR) and sustainable consumption by investigating the possible relationships between them. A theoretical overview of the importance of investigating the perceptions of CSR as a threedimensional construct from a consumer perspective and the crucial theme of sustainable consumption are presented. At this point the results of a quantitative empirical research carried out on Italian consumers are presented. The starting point has been a structured questionnaire. Through this a descriptive analysis also using a two step cluster analysis has been performed. The results confirm the relevance of deepening consumer perceptions of CSR by using a multidimensional scale and its relationship with sustainable consumption while focusing on a specific firm and category of sustainable products.
2021
Pubblicato
http://www.sieds.it/wp-content/uploads/2020/12/Volume-LXXV-N.-1-2021.pdf
http://www.sieds.it/wp-content/uploads/2020/12/Volume-LXXV-N.-1-2021_9-Scholer.pdf
File in questo prodotto:
File Dimensione Formato  
Schoier_An analysis on consumer perceptions of corporate social responsibility and sustainable consumption.pdf

accesso aperto

Descrizione: articolo con frontespizio e indice della rivista
Tipologia: Documento in Versione Editoriale
Licenza: Creative commons
Dimensione 540.47 kB
Formato Adobe PDF
540.47 kB Adobe PDF Visualizza/Apri
Pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11368/2977155
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact