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EnglishThe aim of this paper is to contribute to the international business literature focusing on the characteristics of firms exporting in emerging markets. Having adopted a resource based theoretical perspective, our results show that companies addressing emerging markets have greater international experience, managerial and marketing capabilities than those operating only in developed markets. A firm’s size, its experience in the business and industry are not determining factors in those processes.
| Titolo: | Comparing exporters in advanced and in emerging markets: A Resource Based approach |
| Autori: | |
| Data di pubblicazione: | 2013 |
| Rivista: | |
| Abstract: | The aim of this paper is to contribute to the international business literature focusing on the characteristics of firms exporting in emerging markets. Having adopted a resource based theoretical perspective, our results show that companies addressing emerging markets have greater international experience, managerial and marketing capabilities than those operating only in developed markets. A firm’s size, its experience in the business and industry are not determining factors in those processes. |
| Handle: | http://hdl.handle.net/11368/2714085 |
| Appare nelle tipologie: | 4.1 Contributo in Atti Convegno (Proceeding) |
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