The aim of this paper is to contribute to the international business literature focusing on the characteristics of firms exporting in emerging markets. Having adopted a resource based theoretical perspective, our results show that companies addressing emerging markets have greater international experience, managerial and marketing capabilities than those operating only in developed markets. A firm’s size, its experience in the business and industry are not determining factors in those processes.
Comparing exporters in advanced and in emerging markets: A Resource Based approach
BORTOLUZZI, GUIDO;
2013-01-01
Abstract
The aim of this paper is to contribute to the international business literature focusing on the characteristics of firms exporting in emerging markets. Having adopted a resource based theoretical perspective, our results show that companies addressing emerging markets have greater international experience, managerial and marketing capabilities than those operating only in developed markets. A firm’s size, its experience in the business and industry are not determining factors in those processes.File in questo prodotto:
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