The research aims at answering the following questions: Which are the main facilitating factors for the Italian companies selling in the Chinese market? Which are the main difficulties perceived by Italian companies selling in the Chinese market? Are such difficulties differently perceived and evaluated by the Italian companies and their Chinese counterparts?
Internationalization of Italian Companies in China: Facilitating Factors and Perceived Difficulties
TRACOGNA, ANDREA
2012-01-01
Abstract
The research aims at answering the following questions: Which are the main facilitating factors for the Italian companies selling in the Chinese market? Which are the main difficulties perceived by Italian companies selling in the Chinese market? Are such difficulties differently perceived and evaluated by the Italian companies and their Chinese counterparts?File in questo prodotto:
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Pisa March 2012 - Andrea Tracogna - University of Trieste.pdf
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