The research aims at answering the following questions: Which are the main facilitating factors for the Italian companies selling in the Chinese market? Which are the main difficulties perceived by Italian companies selling in the Chinese market? Are such difficulties differently perceived and evaluated by the Italian companies and their Chinese counterparts?

Internationalization of Italian Companies in China: Facilitating Factors and Perceived Difficulties

TRACOGNA, ANDREA
2012

Abstract

The research aims at answering the following questions: Which are the main facilitating factors for the Italian companies selling in the Chinese market? Which are the main difficulties perceived by Italian companies selling in the Chinese market? Are such difficulties differently perceived and evaluated by the Italian companies and their Chinese counterparts?
Chinese market, internationalization strategies, Made in Italy, SMEs, entry modes
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11368/2831738
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