Communication strategies on eye health promotion: A study about the FVG region

The EyeCare project (CUP: J22F16000130002) – funded by the Friuli Venezia Giulia Region (L.R. 17/2014) and realized by the University of Trieste in collaboration with the Istituto Rittmeyer and Irifor FVG – aims at identifying the most effective communication modalities as for the eye health promotion for the regional population. According to the existing literature on the utilization of eye care services, we developed an ad hoc questionnaire, which was really easy and quick to fill in, on participants’ attitude toward health promotional initiatives and on their approach to communication strategies. The questionnaire was administered to about 2500 persons. We found interesting differences across sociodemographic variables as for the use of communication channels and tools, the attention paid on health promotion campaigns shared through different media and the motivation for attending, or not attending, eye care services. Our results will be employed to develop and test the effectiveness of new communication campaigns, specifically targeted to that regional population. Lastly, guidelines for the development of adequate communication campaigns for eye health promotion will be developed and shared among policy makers and stakeholders.