The aim of this study is to understand how companies radically change their approach to marketing after the introduction of a process innovation. Thanks to multiple case studies in Arezzo gold luxury district, it is possible to build a conceptual framework subsequently tested through System Dynamics simulation technique.
3D printing in luxury mass customization: insights from Arezzo district companies
Marzi, Giacomo;
2015-01-01
Abstract
The aim of this study is to understand how companies radically change their approach to marketing after the introduction of a process innovation. Thanks to multiple case studies in Arezzo gold luxury district, it is possible to build a conceptual framework subsequently tested through System Dynamics simulation technique.File in questo prodotto:
| File | Dimensione | Formato | |
|---|---|---|---|
|
Marzi 3D PRINTING IN LUXURY MASS CUSTOMIZATION.pdf
Accesso chiuso
Tipologia:
Documento in Versione Editoriale
Licenza:
Copyright Editore
Dimensione
239.76 kB
Formato
Adobe PDF
|
239.76 kB | Adobe PDF | Visualizza/Apri Richiedi una copia |
Pubblicazioni consigliate
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
