Strategic Agility in Dynamic Business Environments

In tracing the historical progression of business strategy studies, a distinctive branch of literature emerges, centering around the competitive advantage of firms. The journey is marked by the Michael Porter’s seminal work in 1985, where he posited the idea of a “sustainable” competitive advantage over time, implying a long-term defensibility amidst market forces. This foundational perspective was further elabo- rated by Jay B. Barney in 1991, who reinforced the concept of sustainable competi- tive advantage, thus setting a robust stage for subsequent inquiries into strategic business frameworks.