Cultivating Connections Beyond the Borders: A Cultural and Historical Exploration of Osmiza/Osmica

Family firms represent the foundation of many economies, contributing significantly to job creation, innovation, and economic stability (Dangelico et al., 2019; De Massis et al., 2014). Understanding the dynamics of family firms, which often involve complex interplay between family values, traditions, and business management, can offer valuable insights into the success and longevity of these businesses (Cheong et al., 2015). The present research is part of an ongoing project on the exploration and analysis of “Osmizas” as unique family firms situated at the crossroads of Italy and Slovenia. Osmizas, also known as “Osmicas”, are a unique and culturally rich phenomenon rooted in tradition and local community life, these family-run establishments serve as places for locals and tourists to sample and savor homemade food and wine.