Marketing for dark tourism purposes: the case of WWI remnants, battlefields and memories on the Isonzo-Soča front

The article, analyzing the experiences of visitors of WWI museums of Gorizia and Kobarid, considers the potentially arguments the touristic operators have to deal with the WWI remnants tourism marketing. The standardization of war remnants tourism offers risks to provoke a parallel lost in solemnity and in significance, making this object something artificial. The slow and the experiential approach to the tourism together with the new technologies could help operators to develop an offer that improve the quality, enhance the specificity of places and involve in a multi-sensory experience where enthusiasm and playing are important elements for the learning and the creation of unforgettable moments.