This article investigates the relationship between the concepts of politically correct, politeness and euphemism from a comprehensive and cross-lingual perspective. The role of the politically (in)correct and the (im)politeness, regarded as communicative complexity-reducing rituals partly based on euphemisms and dysphemisms, is illustrated by selected exemples coming from different text types within the business communication and the communication of economic policy decisions.
Politische Korrektheit und sprachliche Höflichkeit als komplexitätsreduzierende Rituale der Wirtschaftskommunikation
Goranka Rocco
2017-01-01
Abstract
This article investigates the relationship between the concepts of politically correct, politeness and euphemism from a comprehensive and cross-lingual perspective. The role of the politically (in)correct and the (im)politeness, regarded as communicative complexity-reducing rituals partly based on euphemisms and dysphemisms, is illustrated by selected exemples coming from different text types within the business communication and the communication of economic policy decisions.File in questo prodotto:
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2017_Politische Korrektheit_In Ehrhardt Neuland_MIT TITELEI_270219 vom Verlag.pdf
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