This book describes different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Empirical cases support the theory with indepth analysis of companies' strategies.

Global Marketing. Strategy, Practice, and Cases [3. edition]

Vianelli, Donata
2021-01-01

Abstract

This book describes different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Empirical cases support the theory with indepth analysis of companies' strategies.
2021
9780429203343
9780367196080
9780367196097
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11368/2973954
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