This book describes different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Empirical cases support the theory with indepth analysis of companies' strategies.
Global Marketing. Strategy, Practice, and Cases [3. edition]
Vianelli, Donata
2021-01-01
Abstract
This book describes different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Empirical cases support the theory with indepth analysis of companies' strategies.File in questo prodotto:
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ALON_JAFFE_PRANGE_VIANELLI_2021_TEXT.pdf
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