Individuals’ Goal Alignment in Humane Entrepreneurial Oriented Organisations: A Preliminary Study

In the evolving economic landscape, firms must face challenges and opportunities concerning sustainability in its societal, environmental and economic dimensions. Additionally, strategic HR management plays a key role within organisations, underlining the importance of ensuring employees’ engagement and their alignment with overarching corporate goals. By departing from goal framing theory and the humane entrepreneurship perspective, this study aims to preliminarily explore the relationship between goal alignment and humane entrepreneurship. Using data from an ongoing data collection conducted among Italian firms’ employees, we use scales currently under testing and validation to check for a potential relationship between the two constructs. The preliminary results suggest a positive mutually reinforcing relationship between goal alignment and humane entrepreneurship. We highlight the need for further investigation on this relationship, to the benefit of a deeper understanding of short- and long-term social and corporate sustainability aspects. Ultimately, we draw relevant and inspiring implications for theory and practice of management, entrepreneurship and organisational strategy.