A First Study on Employees’ Goal Alignment in Humane Entrepreneurial Oriented Organisations

In the evolving economic landscape, firms must face challenges and opportunities concerning sustainability in its societal, environmental and economic dimensions. Additionally, strategic HR management plays a key role within organisations, given the rising importance of ensuring employees’ engagement and their alignment with overarching corporate goals, namely the so-called normative goals. Departing from the goal framing and the humane entrepreneurship perspectives and building on the self-determination theory, this study aims at exploring the relationship between humane entrepreneurship and employees’ normative goal alignment. By analysing data collected through a survey conducted among Italian branches of multinational firms’ employees, we explore the potential for humane entrepreneurship (HumEnt) dimensions to foster employees’ goal alignment. The results suggest a positive relationship between humane entrepreneurship dimensions and normative goal alignment, although to different extents. We draw relevant and inspiring implications for the theory and practice of management, entrepreneurship and organisational strategy.