Nome |
# |
A summated rating scale for measuring city image, file e2913fde-a1c8-f688-e053-3705fe0a67e0
|
468
|
Value creation in foreign markets: wine importers and their Country of Origin Proclivities, file e2913fdc-2733-f688-e053-3705fe0a67e0
|
299
|
The effect of COO on retail buyers’ propensity to trial new products, file e2913fde-a765-f688-e053-3705fe0a67e0
|
176
|
Family business internationalization: an insight into opportunities and challenges, file e2913fdd-ff0a-f688-e053-3705fe0a67e0
|
129
|
Competenze per ripensare l’alleanza Scuola – Università. Cosa si aspetta l’Università ai fini del successo formativo., file e2913fdc-4b6a-f688-e053-3705fe0a67e0
|
75
|
Consumer Ethnocentrism, National Identification, and Cosmopolitanism, file e2913fdf-96c7-f688-e053-3705fe0a67e0
|
43
|
What contributes to locavorism as a consumer ideology?, file a5a0597d-92fd-4bec-8650-67de2c9895d5
|
15
|
B2B digital platform adoption by SMEs and large firms: Pathways and pitfalls, file de82fe85-8bed-426c-935c-f71d84d584aa
|
13
|
A summated rating scale for measuring city image, file e2913fd9-811c-f688-e053-3705fe0a67e0
|
13
|
null, file e2913fd9-1e62-f688-e053-3705fe0a67e0
|
11
|
Diesel: An Unconventional, Innovative, International-Lifestyle, Italian Company, file e2913fda-906d-f688-e053-3705fe0a67e0
|
10
|
International marketing strategy. The country of origin effect on Decision-Making in practice, file e2913fdd-6666-f688-e053-3705fe0a67e0
|
10
|
Global Marketing: Contemporary Theory, Practice, and Cases, file e2913fd9-0103-f688-e053-3705fe0a67e0
|
8
|
L’identità territoriale come risorsa per creare valore nei mercati esteri. Una ricerca qualitativa sul ruolo della distribuzione nel comparto del Prosecco in USA, file e2913fda-73fa-f688-e053-3705fe0a67e0
|
8
|
Creare valore nell’Orientamento attraverso il rafforzamento delle relazioni con gli stakeholder interni ed esterni in una logica sistemica di conoscenze condivise, file e2913fda-a21e-f688-e053-3705fe0a67e0
|
7
|
The effect of COO on retail buyers’ propensity to trial new products, file e2913fdb-5e59-f688-e053-3705fe0a67e0
|
7
|
null, file e59b0bee-9fc1-4c11-957b-7728ea64f92f
|
7
|
Shopping Experiences and Luxury Brands: Consumer Response to Holistic Brand Cues across Multiple Retail Settings, file e2913fd9-b9c4-f688-e053-3705fe0a67e0
|
6
|
Le relazioni tra impresa e mercato. Una riflessione sui "segnali di fumo" che sono diventati realtà, file e2913fdc-6864-f688-e053-3705fe0a67e0
|
6
|
Customer Experience in the Coffee World. Qualitative Research on the US Market, file e2913fdc-de0e-f688-e053-3705fe0a67e0
|
6
|
Multi-sided Platforms Adoption in Manufacturing Companies Supply Process: a Configurational Approach, file e2913fdf-6008-f688-e053-3705fe0a67e0
|
6
|
Consumer-based Triggers or Organizational Green Culture? Exploring Company’s adoption of Multi-sided Platforms as a Retail strategy, file 5d462390-0a2e-4ff4-95b0-2e0becb24e0d
|
5
|
SNAIDERO in Cina: quale strategia di entrata per valorizzare l'innovazione e il design italiano, file 94ae5f81-eae8-4092-a19f-4587103ef60a
|
5
|
La definizione di cultura nazionale per i processi d'impresa, file e2913fd9-0701-f688-e053-3705fe0a67e0
|
5
|
Il ruolo degli importatori nella valorizzazione del country of origin: un'indagine qualitativa sul vino italiano nel mercato statunitense, file e2913fd9-16ec-f688-e053-3705fe0a67e0
|
5
|
Consumer Ethnocentrism, National Identification, and Cosmopolitanism, file e2913fd9-c49d-f688-e053-3705fe0a67e0
|
5
|
Modalità d’entrata e scelte distributive del Made in Italy in Cina, file e2913fd9-1a90-f688-e053-3705fe0a67e0
|
4
|
Customer journey e trasformazione digitale, file e2913fdc-1227-f688-e053-3705fe0a67e0
|
4
|
La comunicazione dei valori dell'impresa familiare nei mercati internazionali, file 37668c6d-5d4e-432b-95de-65f4a700e1ab
|
3
|
null, file 6f932ab4-2ba5-4e35-8b64-6f8daa84b0a6
|
3
|
Marketing internazionale. Strategie, principi e applicazioni, file 7dfb2c8d-df81-487d-8814-f8967532213d
|
3
|
Coinvolgimento del consumatore e valutazione dell'atmosfera del punto vendita, file e2913fd8-f6a2-f688-e053-3705fe0a67e0
|
3
|
Internationalization of the Albanian Economy through Foreign Investments: The Italian Case, file e2913fd8-fd56-f688-e053-3705fe0a67e0
|
3
|
The Impact of Relational Capabilities on the Internationalization Process of Industrial Subcontractors, file e2913fd9-18e7-f688-e053-3705fe0a67e0
|
3
|
Impegno religioso e consumo verde: quali relazioni?, file e2913fdc-8cb1-f688-e053-3705fe0a67e0
|
3
|
Brand Experiences, Retail Scenarios, and Brand Images in the Fashion Industry, file e2913fdd-c69b-f688-e053-3705fe0a67e0
|
3
|
Global Marketing. Strategy, Practice, and Cases [3. edition], file e2913fde-18f7-f688-e053-3705fe0a67e0
|
3
|
La gestione della complessità nelle strategie omnicanale dell’impresa internazionale, file e2913fdf-bf3c-f688-e053-3705fe0a67e0
|
3
|
Il marketing nel punto vendita. Strumenti di gestione della densità e dell'affollamento, file e2913fd8-f30e-f688-e053-3705fe0a67e0
|
2
|
Development of Marketing in Albania, file e2913fd8-f47d-f688-e053-3705fe0a67e0
|
2
|
IL FRANCHISING ESTERO IN ITALIA: UNA RICERCA ESPLORATIVA SULLE PRINCIPALI SCELTE STRATEGICHE, ORGANIZZATIVE E GESTIONALI, file e2913fd8-fc05-f688-e053-3705fe0a67e0
|
2
|
New Perspectives on the Interplay Between In-Store And Out-Of-Store Brand Factors across Multiple Retail Contexts: Consumer Response to Luxury Brand Experiences, file e2913fd9-ba2c-f688-e053-3705fe0a67e0
|
2
|
Made in Italy brands in the US and China: does Country of Origin matter?, file e2913fd9-e750-f688-e053-3705fe0a67e0
|
2
|
null, file e2913fda-f7e2-f688-e053-3705fe0a67e0
|
2
|
Aesthetic design: The role of (in)congruent brand-retail settings on consumer brand purchase intentions, file e2913fdb-70b6-f688-e053-3705fe0a67e0
|
2
|
The mediating effect of store image and consumer attention to COO on the relationship of COO and retailers’ intention to buy, file e2913fdc-2845-f688-e053-3705fe0a67e0
|
2
|
Multi-sided Platform Adoption: Evidences from Manufacturing Companies, file e2913fdf-8afb-f688-e053-3705fe0a67e0
|
2
|
La complessità delle relazioni tra innovazioni e internazionalizzazione: spunti di riflessione tra contributi teorici ed esperienze aziendali, file ca171c42-f7d7-45b6-864b-7f38de23ce92
|
1
|
L'INFLUENZA DELLE VARIABILI CULTURALI SULLO SVILUPPO DEL FRANCHISING INTERNAZIONALE: IL CASO ITALIANO, file e2913fd8-fca5-f688-e053-3705fe0a67e0
|
1
|
In-Store Shopping Behavior: a cross-cultural comparison in Italy, France and Poland, file e2913fd8-fca7-f688-e053-3705fe0a67e0
|
1
|
COMPARISON OF CONSUMER ETHNOCENTRISM BEHAVIOURAL PATTERNS IN TRANSITIONAL ECONOMIES, file e2913fd9-1d86-f688-e053-3705fe0a67e0
|
1
|
L'effetto country of origin sul comportamento d'acquisto del consumatore: una literature review, file e2913fd9-1dad-f688-e053-3705fe0a67e0
|
1
|
null, file e2913fdb-4256-f688-e053-3705fe0a67e0
|
1
|
New processes of value creation: consumer responses to contemporary retail scenarios, file e2913fdb-8a7b-f688-e053-3705fe0a67e0
|
1
|
Territorio e innovazione: il ruolo della filiera vitivinicola, file e2913fdb-f8c7-f688-e053-3705fe0a67e0
|
1
|
Global marketing: contemporary theory, practice, and cases, file e2913fdb-fcd8-f688-e053-3705fe0a67e0
|
1
|
She-conomy, tecnologia e imprenditorialità, file e2913fdc-5ee9-f688-e053-3705fe0a67e0
|
1
|
Il nuovo locale nelle strategie di marketing delle imprese globali, file e2913fdf-9b68-f688-e053-3705fe0a67e0
|
1
|
Locavorism: an overview of the literature and future research opportunities, file fd4f4b12-f56d-4e2b-9714-b79ab8384900
|
1
|
Totale |
1.416 |