The purpose of this research is the analysis of the role of marketing information system in internationalization. The empirical analysis has been based on a sample of Italian companies exporting to Croatia.
Titolo: | Export marketing information system: an empirical study of some Italian companies exporting to Croatia | |
Autori: | ||
Data di pubblicazione: | 2001 | |
Abstract: | The purpose of this research is the analysis of the role of marketing information system in internationalization. The empirical analysis has been based on a sample of Italian companies exporting to Croatia. | |
Handle: | http://hdl.handle.net/11368/1688813 | |
ISBN: | 9789536148257 | |
Appare nelle tipologie: | 2.1 Contributo in Volume (Capitolo,Saggio) |
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