The purpose of this research is the analysis of the role of marketing information system in internationalization. The empirical analysis has been based on a sample of Italian companies exporting to Croatia.
Export marketing information system: an empirical study of some Italian companies exporting to Croatia
VIANELLI, DONATA
2001-01-01
Abstract
The purpose of this research is the analysis of the role of marketing information system in internationalization. The empirical analysis has been based on a sample of Italian companies exporting to Croatia.File in questo prodotto:
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