The purpose of this paper is to point out opportunities and threats of international franchising in the Croatian market. The role of franchising has been analyzed using the modes of entry perspective and the concept of cultural distance.
The role of international franchising in the Croatian market
VIANELLI, DONATA
2004-01-01
Abstract
The purpose of this paper is to point out opportunities and threats of international franchising in the Croatian market. The role of franchising has been analyzed using the modes of entry perspective and the concept of cultural distance.File in questo prodotto:
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