The paper uses appraisal theory to map some of the richly complex visual and verbal resources for making evaluative meanings in political cartoons, and to capture how distinctive patterns of those resources create different interpersonal styles, or evaluative keys. In this it addresses a gap in the cartoon literature, where claims about point of view, persuasive effects and style are often intuitive, rather than based on systematic analysis. The tools of verbal and visual appraisal and the concept of evaluative key are explained. Some proposals are offered concerning visual-verbal interaction. In-depth appraisal analyses and discussion of three cartoons illustrate the different configurations of appraisal resources realising the evaluative key of each, and how evaluative meanings and viewer alignment depend on multiple interactions between visual and verbal appraisal and ideation. Three types of evaluative key are proposed: observer voice, jester voice and indicter voice.

Analysing evaluation in political cartoons

SWAIN, ELIZABETH ANNE
2012-01-01

Abstract

The paper uses appraisal theory to map some of the richly complex visual and verbal resources for making evaluative meanings in political cartoons, and to capture how distinctive patterns of those resources create different interpersonal styles, or evaluative keys. In this it addresses a gap in the cartoon literature, where claims about point of view, persuasive effects and style are often intuitive, rather than based on systematic analysis. The tools of verbal and visual appraisal and the concept of evaluative key are explained. Some proposals are offered concerning visual-verbal interaction. In-depth appraisal analyses and discussion of three cartoons illustrate the different configurations of appraisal resources realising the evaluative key of each, and how evaluative meanings and viewer alignment depend on multiple interactions between visual and verbal appraisal and ideation. Three types of evaluative key are proposed: observer voice, jester voice and indicter voice.
2012
http://dx.doi.org/10.1016/j.dcm.2012.09.002
File in questo prodotto:
Non ci sono file associati a questo prodotto.
Pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11368/2443942
 Avviso

Registrazione in corso di verifica.
La registrazione di questo prodotto non è ancora stata validata in ArTS.

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 25
  • ???jsp.display-item.citation.isi??? 18
social impact