This study investigates, from the methodological perspective, how research on the influence of the country of origin effect has been conducted. To this end, the study reviews main published literature of the last five years, categorizing the documents according to various methodological issues. The growing use of the multi cue approach and the prevalent use of quantitative methods, even if based on non-probability sampling, are observed. Further, limits on the analyzed researches are pointed out. Results allow some suggestions to fill the research gaps, from the methodological point of view, and implications for future research.
L'effetto country of origin sull'intenzione di acquisto del consumatore: un'analisi metodologica, in Working Paper Series, EUT Edizioni Università di Trieste (ISBN 9788883033742).
DE LUCA, PATRIZIA;MARZANO, FABIO CLAUDIO
2012-01-01
Abstract
This study investigates, from the methodological perspective, how research on the influence of the country of origin effect has been conducted. To this end, the study reviews main published literature of the last five years, categorizing the documents according to various methodological issues. The growing use of the multi cue approach and the prevalent use of quantitative methods, even if based on non-probability sampling, are observed. Further, limits on the analyzed researches are pointed out. Results allow some suggestions to fill the research gaps, from the methodological point of view, and implications for future research.File in questo prodotto:
Non ci sono file associati a questo prodotto.
Pubblicazioni consigliate
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
