The article illustrates and compares some of the persuasive strategies of the political and entrepreneurial discourse on labour market flexibilization in different contexts: within the political discourse on labour market reforms and on socio-democratic/leftist basic values, and within the entrepreneurial communication and self-presentation (job advertisements, annual relations, personnel manager guides).
Flexibilisierung und Persuasion
Goranka Rocco
2019-01-01
Abstract
The article illustrates and compares some of the persuasive strategies of the political and entrepreneurial discourse on labour market flexibilization in different contexts: within the political discourse on labour market reforms and on socio-democratic/leftist basic values, and within the entrepreneurial communication and self-presentation (job advertisements, annual relations, personnel manager guides).File in questo prodotto:
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Rocco_Flexibilisierung und Persuasion.pdf
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