Selbstmarketing, Selbstmanagement, Selbstoptimierung, Self-Branding, Self-Tracking: soggetto autorazionalizzante e mercato del lavoro

The paper investigates trends in the current labor market with a focus on the profession of Language mediator, departing from the phenomenon framed in the literature as the “neoliberal subject” and moving toward a more integrative concept of the “self-rationalizing subject”. The second chapter traces evidence of the described developments in the current language, as well as their repercussions for language mediators and language experts, which are examined on the basis of survey results and analyzed with regard to their educational implications.