The slow uptake of electric cars in Italy and Slovenia. Evidence from a stated-preference survey and the role of knowledge and environmental awareness

We report the results of a stated preference study (N = 1,934) carried out at the end of 2018 on consumers’ choices between electric cars and petrol cars in Italy and Slovenia. We estimate a hybrid mixed logit model that takes into account vehicle, infrastructure and policy attributes and two attitudinal attributes, i.e. environmental awareness and electric car knowledge. We find that purchase price and driving range play a crucial role in consumers’ decisions in both countries, whereas charging time is not statistically significant. Comparing the two countries, price sensitivity is relatively stronger in Italy, while the sensitivity for driving range and fuel economy is relatively stronger in Slovenia. Of the two latent variables we tested, we find that only environmental awareness has a statistically significant positive impact on the choice of electric cars and that it is stronger for Italians compared to Slovenians. The structural component of this latent variable indicates that women are more concerned about the environment than men, but only for the Slovenian subsample. Surprisingly, no statistically significant relationship is found between environmental awareness and age. Younger respondents are as concerned as older ones about the environment both in Italy and in Slovenia.