The DA VINCI Model for the Creative Thinking Process

In this Chapter, the DA VINCI model for the creative process is introduced. The model is constituted by five mental states, that form DA VINCI as an acronym: DAV (Drive: Attention and Volition), I (Information), N (Novelty generation), C (Creativity estimation), I (Implementation). The DA VINCI model is dynamic and descends from the dynamic definition of creativity, encompassing the concepts of potential originality and effectiveness and of creativity estimation. The I, N, and C mental states encompass both a convergent and a divergent modality. This allows the introduction of the two most important peculiarities of the DA VINCI model: Inspiration, in the form of information that a priori would appear to be irrelevant, and divergent Creativity estimation, that allows the actor to explore alternative worlds for the extraction of value, enabling serendipitous findings. The DA VINCI model is shown to be compatible with other models for the creative process (i.e., Wallas, Mumford, Geneplore models), but to add important new elements with respect to these. The DA VINCI model includes many different creativity styles, allowing any mixture of two extreme styles: the problem solver and the free explorer. Finally, the DA VINCI model offers answers to the fundamental question of what distinguishes a creative process from any other cognitive process not leading to creative outcomes.