Micro-Sharing Mobility for Sustainable Cities: Bike or Scooter Sharing?

Urban pollution awareness is a subject of widespread debate, particularly regarding the role of future urban transportation. In recent years, local policymakers and private operators have implemented various measures to address the negative impacts of transportation, including promoting micro-shared mobility services. Our research investigates the factors influencing citizens’ decisions to use these services, focusing on e-bike sharing and e-scooter sharing. We collected data on individual mobility patterns in Italian cities and administered hypothetical choice tasks to examine revealed and stated preferences. Our findings highlight the most influential factors guiding users’ decisions and identify the preferred sharing option between e-bikes and e-scooters. The implications of our results could provide valuable insights for local regulators and shared mobility operators in designing effective and sustainable future transportation policies.