In order to analyze the concept of “hospitality”, a study was conducted on a corpus of brochures published by the Friuli Venezia Giulia region as part of its tourismpromotion campaign. The project starts with an analysis of the brand elements and linguistic collocations so as to highlight the concept of “uniqueness” in addition to that of “hospitality”.
FRIULI VENEZIA GIULIA: UNA PROMOZIONE TURISTICA ALL'INSEGNA DELL'OSPITALITA' E DELL'UNICITA'
PALAZZI, MARIA CRISTINA
2009-01-01
Abstract
In order to analyze the concept of “hospitality”, a study was conducted on a corpus of brochures published by the Friuli Venezia Giulia region as part of its tourismpromotion campaign. The project starts with an analysis of the brand elements and linguistic collocations so as to highlight the concept of “uniqueness” in addition to that of “hospitality”.File in questo prodotto:
Non ci sono file associati a questo prodotto.
Pubblicazioni consigliate
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
