This article aims to review the most recent trends of international franchising in the hotel business, and discusses the challenges and opportunities in the Italian market. Research has been conducted through in-depth literature review and a series of interviews with industry leaders covering the strategic intent and preferences of the main international hotel chains operating in the Italian market.
Opportunities and risks of international franchising in the Italian hotel industry
VIANELLI, DONATA;
2007-01-01
Abstract
This article aims to review the most recent trends of international franchising in the hotel business, and discusses the challenges and opportunities in the Italian market. Research has been conducted through in-depth literature review and a series of interviews with industry leaders covering the strategic intent and preferences of the main international hotel chains operating in the Italian market.File in questo prodotto:
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