The paper wants to point out the characteristics of the modern consumers’ behavior and perception toward small pelagic fish and the knowledge of the product in terms of its nutritional elements, target market, structure of processing and marketing elements in order to evaluate types and quality of available information along the supply chain. Qualitative analysis was used based on the focus groups method, applying a specific questionnaire on a territorial basis.
Italian consumers' attitudes towards small pelagic fish
COSMINA, MARTA;PRESTAMBURGO, SONIA;
2012-01-01
Abstract
The paper wants to point out the characteristics of the modern consumers’ behavior and perception toward small pelagic fish and the knowledge of the product in terms of its nutritional elements, target market, structure of processing and marketing elements in order to evaluate types and quality of available information along the supply chain. Qualitative analysis was used based on the focus groups method, applying a specific questionnaire on a territorial basis.File in questo prodotto:
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