It has been twenty plus years since the breakup of the Soviet Union and Yugoslavia left handfuls of countries newly independent and transitioning to a market economy. In this period, transitional markets have faced major economic, social and political changes, and increasing competition. In this evaluative context where countries in transition have experienced a strong process of westernization of consumer behaviour, the link with the former controlling country may still survive. The purpose of this study is to examine whether transitional economies have maintained consumer ethnocentrism behaviour models nearer to their former controlling country or if they more resemble their Western neighbours.

COMPARISON OF CONSUMER ETHNOCENTRISM BEHAVIOURAL PATTERNS IN TRANSITIONAL ECONOMIES

VIANELLI, DONATA;
2012-01-01

Abstract

It has been twenty plus years since the breakup of the Soviet Union and Yugoslavia left handfuls of countries newly independent and transitioning to a market economy. In this period, transitional markets have faced major economic, social and political changes, and increasing competition. In this evaluative context where countries in transition have experienced a strong process of westernization of consumer behaviour, the link with the former controlling country may still survive. The purpose of this study is to examine whether transitional economies have maintained consumer ethnocentrism behaviour models nearer to their former controlling country or if they more resemble their Western neighbours.
File in questo prodotto:
Non ci sono file associati a questo prodotto.
Pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11368/2562393
 Avviso

Registrazione in corso di verifica.
La registrazione di questo prodotto non è ancora stata validata in ArTS.

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 13
  • ???jsp.display-item.citation.isi??? 11
social impact