The ongoing paradigm shift towards two-sided and multi-sided platforms is reshaping business transactions and collaborations worldwide. Such digital platforms have found widespread acceptance in business-to-business markets, serving as catalysts for strategic networking, transparency, and traceability, especially in sourcing activities that demand strategic solutions for supplier selection and collaboration. Nonetheless, the variables influencing platform adoption in small and medium-sized enterprises (SMEs) and large firms remain somewhat opaque. In this study, the social network theory (SNT), diffusion of innovation (DOI) theory, and technology–organisation–environment (TOE) framework were used as analytical lenses. Drawing from a sample of 318 responses from supply chain managers, this study employs a fuzzy-set qualitative comparative analysis (fsQCA) to identify 15 configurations related to the adoption of two-sided platforms in both SMEs and large manufacturing firms. The results underscore that SMEs' drive for platform adoption is primarily anchored in their need for flexible, fluid networks, thus reinforcing the value of two-sided platforms in cultivating robust supplier relationships. In contrast, large firms are driven by potential advantages in efficiency and transactional security. However, the low adoption intention in both SMEs and large firms can be attributed to perceived barriers and a lack of perceived benefits, respectively.

B2B digital platform adoption by SMEs and large firms: Pathways and pitfalls

Marzi G.
;
Vianelli D.;
2023-01-01

Abstract

The ongoing paradigm shift towards two-sided and multi-sided platforms is reshaping business transactions and collaborations worldwide. Such digital platforms have found widespread acceptance in business-to-business markets, serving as catalysts for strategic networking, transparency, and traceability, especially in sourcing activities that demand strategic solutions for supplier selection and collaboration. Nonetheless, the variables influencing platform adoption in small and medium-sized enterprises (SMEs) and large firms remain somewhat opaque. In this study, the social network theory (SNT), diffusion of innovation (DOI) theory, and technology–organisation–environment (TOE) framework were used as analytical lenses. Drawing from a sample of 318 responses from supply chain managers, this study employs a fuzzy-set qualitative comparative analysis (fsQCA) to identify 15 configurations related to the adoption of two-sided platforms in both SMEs and large manufacturing firms. The results underscore that SMEs' drive for platform adoption is primarily anchored in their need for flexible, fluid networks, thus reinforcing the value of two-sided platforms in cultivating robust supplier relationships. In contrast, large firms are driven by potential advantages in efficiency and transactional security. However, the low adoption intention in both SMEs and large firms can be attributed to perceived barriers and a lack of perceived benefits, respectively.
File in questo prodotto:
File Dimensione Formato  
2023_Marzi et al_PlatformAdoptionB2B_FullPaper.pdf

accesso aperto

Descrizione: articolo
Tipologia: Documento in Versione Editoriale
Licenza: Creative commons
Dimensione 3.23 MB
Formato Adobe PDF
3.23 MB Adobe PDF Visualizza/Apri
Pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11368/3055680
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 7
  • ???jsp.display-item.citation.isi??? ND
social impact