Digital transformation reshapes business models and enhances value delivery, significantly impacting businessto-business (B2B) ecosystems. This study examines this transformation through a network perspective, using the Actor-Resource-Activity (A-R-A) model to explore its implications for B2B environments. Through a BibliometricSystematic Literature Review, it synthesizes existing knowledge, identifies key research themes, analyzes their theoretical foundations, and highlights significant findings. The study also introduces a revised A-R-A model to reflect the role of digitalisation in B2B networks. It concludes with future research directions and discusses the theoretical and practical implications.
Digital transformation in the B2B context: A review, theorisation and future perspectives / Kyrdoda, Yuliia; Marzi, Giacomo; Vianelli, Donata. - In: INDUSTRIAL MARKETING MANAGEMENT. - ISSN 0019-8501. - ELETTRONICO. - 129:(2025), pp. 182-196. [10.1016/j.indmarman.2025.05.008]
Digital transformation in the B2B context: A review, theorisation and future perspectives
Kyrdoda, Yuliia;Marzi, Giacomo;Vianelli, Donata
2025-01-01
Abstract
Digital transformation reshapes business models and enhances value delivery, significantly impacting businessto-business (B2B) ecosystems. This study examines this transformation through a network perspective, using the Actor-Resource-Activity (A-R-A) model to explore its implications for B2B environments. Through a BibliometricSystematic Literature Review, it synthesizes existing knowledge, identifies key research themes, analyzes their theoretical foundations, and highlights significant findings. The study also introduces a revised A-R-A model to reflect the role of digitalisation in B2B networks. It concludes with future research directions and discusses the theoretical and practical implications.Pubblicazioni consigliate
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