This article investigates the relationship between attitude and consumer behavior toward green products, in order to understand the reasons of the reoccurring low attitude-behavior consistency in green consumption. After the literature review, a synthesis of the findings of a laboratory experiment is presented. The results support the significant role of these two variables to understand the relationship between attitudes and purchasing decisions toward green products and, at the same time, suggest directions for future researches and managerial implications.
Prodotti verdi: uno studio sperimentale sugli atteggiamenti e sulle scelte del consumatore
DE LUCA, PATRIZIA;PEGAN, GIOVANNA
2011-01-01
Abstract
This article investigates the relationship between attitude and consumer behavior toward green products, in order to understand the reasons of the reoccurring low attitude-behavior consistency in green consumption. After the literature review, a synthesis of the findings of a laboratory experiment is presented. The results support the significant role of these two variables to understand the relationship between attitudes and purchasing decisions toward green products and, at the same time, suggest directions for future researches and managerial implications.File in questo prodotto:
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